Al Hilal SFC
Designing the sonic atmosphere of a 60.000-seat stadium.
Stadium Environment · Spatial Audio · Fan Journey
Al Hilal SFC
Together with Audiom, we developed the entire sonic universe for Asia’s most successful football club.
August, 2022
Context
Al-Hilal SFC plays in one of the most electric stadium atmospheres in world football. With over 60,000 fans filling the King Fahd International Stadium, the sonic environment is already massive - but it lacked intentional design. There was no cohesive audio identity tying the physical space together. We were brought in to change that.
Vision
We approached the stadium as a physical environment. Our goal was to design a cohesive sonic system that would move with fans through their entire journey. We anchored the identity in the iconic fan chant, "Oh Ya Hilali," composing layered variations that could shift from intimate to monumental depending on the space and moment.
Impact
The result is a unified sonic atmosphere that connects every part of the stadium experience. The system now lives across physical spaces, digital platforms, and match-day experiences - proving that intentional sound design can transform even the largest environments into a cohesive emotional journey.
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