Project Brief
Teaming up with Saudi creative music house Audiom, we crafted the sonic identity of the new luxury Khubaib Resort. We aimed at transforming every future visitor with the magic of sound, providing them with a sense of calmness.
December, 2025
Date
Context
Khubaib is a new luxury resort development in Saudi Arabia, created to deliver an exceptional guest experience where time slows down and every moment feels meaningful. With such a strong vision and commitment to excellence, a distinctive sonic identity became an essential part of bringing the brand to life.
Vision
We collaborated with Audiom to create a sonic universe that would support the launch of the upcoming luxury resort. Rooted in the resort’s identity and vision, the sonic direction was designed to evoke a sense of calm, presence, and meaning throughout the guest experience.
Impact
Khubaib is now supported by a distinctive sonic identity that strengthens its brand presence and guest experience. From the signature theme music to the audio logo and supporting sonic assets, every element was carefully crafted to enhance brand recognition and create a lasting emotional connection with guests.
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