The sonic identity system
Sonic DNA
Defines emotional tone, musical language, and brand essence.
audio logo
A recognizable
sound mark derived from the DNA.
Themes
Music that adapts
to context without losing identity.
framework
Rules that keep the sound consistent
across touchpoints.
Our process
PHASE 1
Brand analysis
We begin by immersing ourselves in your world.
We listen to your brand's story, audience, and ambitions. This phase is about understanding the emotional narrative we
are to compose.
PHASE 2
DNA & direction
We then translate qualitative insights into a concrete sonic strategy. We define your brand's auditory DNA - the core timbres, emotions, and rhythmic qualities that will form the foundation of all sound and systems.
PHASE 3
Composition
Using the defined DNA, we compose your unique sonic assets. We treat each audio logo, motif, and texture as a deliberate musical phrase within your brand's larger score, ensuring cohesion and emotional impact.
PHASE 4
Delivery
We deliver your complete sonic identity as a ready-to-implement system. This includes final files, technical documentation, and a guide for usage - empowering your team to deploy your new sound with confidence.
concept study
These elements are derived from the same Sonic DNA and designed to function as a flexible Identity System.
Calm, Grounded and Confident
sonic dna
Recognition, Simplicity and Memorability
audio logo
Continuity, Emotional depth and Adaptability
main theme
This is a conceptual example.
Interested in building a Sonic Identity for your brand? Let’s talk.