Audio Logo vs Sonic Identity
Audio Logo vs Sonic Identity: Why Brands Confuse the Two
Many brands invest in an audio logo and believe they’ve done sonic branding.
They haven’t.
What an Audio Logo Is
An audio logo is:
Short
Recognizable
Functional
It’s a symbol.
What a Sonic Identity Is
A sonic identity is:
A system
A language
A framework
It defines how sound behaves across every brand touchpoint.
Why the Confusion Happens
Audio logos are visible (or audible).
Systems are invisible.
But without the system, the logo floats without meaning.
